We partnered with Panera and photographer Eva Kolenko to produce mouthwatering photography for Panera’s seasonal in-store menus, OOH, and digital assets.

During preproduction, mood boards were presented to Panera to pinpoint the direction of the photography for the season. Then sketches were developed for each shot to ensure they felt confident about the direction and to help guide the process once we were on set.

The preproduction document included the chosen mood board, layout sketches, and art direction for surfaces, lighting, and prop inspiration. It was an excellent tool to keep all players aligned leading up to the shoot.

On set, I worked with Panera and Eva’s team to capture shots that were on-strategy, beautiful, and appetizing.

Work done at Willoughby Design