Neenah Paper wanted to demonstrate how their three core paper lines: neons, earth tones, and classic whites, could be mixed and matched to create unique and memorable printed collateral.

We pitched the concept of Alchemy (turning base materials into gold) for this promotion and it was enthusiastically accepted.

Neenah encouraged ample use of specialty processes like foil stamping, die cuts, and interactive inserts to delight and inspire their customers. Having the freedom to incorporate so many specialty processes made this a designer’s dream project.

Work done at Willoughby Design