Crafting a dual-purpose identity.

Branding  |  Packaging  |   Signage  |   Illustration 

The Cerner Corporation was building an upscale food court on the campus of their national headquarters and needed branding for each dining concept.

Baker & Butcher would be serving sweet eats (the Baker) on one end of the counter and savory eats (the Butcher) on the other. Thus, the identity needed to visually tie the two culinary crafts together.

The final design featured illustrated twin chefs: one a master of meats…the other, a master of sweets. They made excellent bookends for the mural that welcomes diners into the space.

Work done at Willoughby Design

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